What is the difference between a good or bad bounce rate?

It depends on your industry, where your traffic comes from, and what type of page it lands on. According to HubSpot, the average bounce rate for most websites is anywhere from 26% to 70%. Moreover, the average bounce rate for a B2B website is 56%, while the average bounce rate for a B2C website is 45%.

Summary:
What is the difference between a good or bad bounce rate?

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