How to optimize your Webflow website

In the video, Andrew discusses using tools like Google PageSpeed Insights and Lighthouse to measure performance metrics and offers specific strategies to enhance site speed.

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Additional Summary

Here are five key takeaways from Andrew's guide on optimizing Webflow site performance:

  1. Importance of Performance: Enhancing site performance improves user experience, conversion rates, and SEO rankings, ultimately driving more organic traffic to the site.
  2. Measurement Tools: Utilize tools like Google PageSpeed Insights or Lighthouse to measure and understand various performance metrics (e.g., First Contentful Paint, Speed Index). These tools provide insights into areas needing improvement to achieve better performance scores.
  3. Optimization Techniques: Leverage Webflow's default tools to minimize HTML, CSS, and JavaScript code. Further optimizations include correctly managing scripts by deferring or asynchronously loading them, minimizing and embedding small scripts directly into the HTML, and conditionally loading scripts based on user behavior.
  4. Handling Assets Efficiently: Optimize image and font loading by converting images to WebP format for reduced size, using SVGs for vector graphics, and employing font-display settings for quicker text visibility. Avoid using background images in CSS as they reduce performance, and instead, use regular images with lazy loading where appropriate.
  5. Structural and Organizational Improvements: Clean up unused CSS classes and animations regularly, apply consistent and clear naming conventions for CSS classes, and be cautious with enabling features like e-commerce, as they can significantly increase page load times if not utilized.

How to optimize your Webflow website
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