Webflow hires Craig Mestel as their first CFO

Craig Mestel joins Webflow as CFO, bringing over 20 years of executive experience in finance, operations, and marketing from high-growth tech companies. Previously at GitLab and Upwork, Craig steps into his role at Webflow, aiming to drive financial strategy and support the company’s growth bringing a unique blend of finance and marketing expertise.

Summary:

Craig Mestel’s career spans roles in finance, engineering, and marketing at major tech companies, including Google, Upwork, and GitLab.

His experience in leading IPOs and driving profitable growth will be instrumental as Webflow scales its operations and expands its product portfolio. At GitLab, he notably led financial planning and analysis, IT, and served as acting CMO during its IPO. At Webflow, he aims to leverage his comprehensive understanding of technology and customer needs to strengthen the company’s financial health and support its vision of empowering everyone with development superpowers.

Craig’s background in operations and engineering shapes his leadership approach, emphasizing collaboration, holistic decision-making, and deep product understanding. His initial engagement with Webflow’s products and community has reinforced his commitment to the company’s mission.

Key Takeaways

  • Diverse Background: Experience in finance, operations, engineering, and marketing.
  • Proven Leader: Led financial strategy and IPOs at GitLab and Upwork.
  • Customer-Focused: Deep understanding of customer needs from various market segments.
  • Holistic Approach: Combines financial oversight with operational insights for effective leadership.
  • Committed to Growth: Aims to support Webflow's ambitious growth and product expansion.

For more information, visit the Webflow blog.

Webflow hires Craig Mestel as their first CFO

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